Congrats to Anwar, Josh, & Casey for opening up their shop this past weekend off Beverly. It's always good to see people our age making moves & doing something creative. These dudes have been making some smart moves & staying humble along the way.
I always knew of Anwar for a long time, back when Myspace was around. I'd run into him at Union and other shops and make some brief convo. I didn't have a brand at the time nor did he, so it's kinda crazy to see the growth of him & his team. Josh is just a cool guy, he's always laughing & cracking jokes. Much respect to the whole P&C Team. Their shop is open 7 days a week from 11 to 7, drop by and check it out.
Yesterday we met up with Moonshine of BGRT formally known as Bogart out of NYC to talk about an upcoming project.
We found ourselves at Pizzanista! for a creative meeting about our upcoming collaboration. Being that this is one of the best Pizza spot's in Downtown Los Angeles, I'd be lying if I said that it didn't live up to the hype. Even Better, it's ran by Salman Agah, professional skater & legend.
Perfect day for the test run, $2 Tuesdays.
Moon's knowledge & passion for the game is prevalent as he shared some of his ideas and plans. We mixed that with our mindset & knowledge & came up with a capsule that's gonna blow your mind. It will feature a couple of items that are "out of the box" with a strong edge. "It's that type of shit that catches niggas off guard," quoted from the meeting. I don't want to give to much away, just know that the BGRT x DYNT Capsule will be set to release in early Fall 2013.
Young Auguste in the cut.
1 of 50 "Not for Sale" back at Moon's crib, it has pretty much become a collectible with our friends.
When we design product, almost all the product are direct reflections of life experiences with our brand that everyone can relate to. With the red "We Forgive You" Coaches Jacket releasing in our SS13 first delivery, it's the perfect time to elaborate exactly why we made this jacket. What better way to share the story with some visuals from our beautiful friend, Suanny Serpas.
The back of the jacket boldly states "You Don't Know Shit." When we started this brand it was actually a rebranding of a previous brand that fell apart. There was a lot of people who came and went & a lot of different reasons why. There was numerous different stories that went down and a lot of truths left out. So we decided to send a message to those who judged without the truth presented or even "knowing shit" about the background of this brand. People are quick to judge what they don't know, quick to believe what they hear, & easily influenced by "hearsay."
"Forgive the Ignorant"... It is our job not to care about being judged, so the front of the jacket reads "We Forgive You". We don't have to justify shit, we just keep working & growing. We designed the jacket so it can be relatable to everyday life, everyone goes through similar circumstances. We let our work speak the truth. Just live your life... There is a special place for those the judge & don't know.
Now enough about the jacket, let's talk about the woman that is wearing it. This is Suanny, I first met her on the set of a Black Scale Shoot last year, her hair was much longer & darker back then. She recently cut her hair short to donate it for a good cause. We also just recently found out that we had more in common than we knew, Suanny is also Honduran. When I introduced her to the brand she instantly believed in our vision & became a real supporter & even better extended family member, enjoy some photos below:
"Culture is everything to me... Values, faith, & purpose is what I live for. I die for loyalty and truth. In a room full of sham faces, vanity, and materialism; I've learned to stay true & rise above false idols."
Not so much an Essential's more like stuff we have around the headquarters or that was given to us or acquired from friends who make cool shit that we'd like to share.
1. The Source December 2012 Issue "Rookie of the Year" Kendrick Lamar Cover. K-dot seen on the cover wearing our very own, Very Rare Especial Crewneck. If you don't believe us, check the full page photo on table of contents.
2. Air Jordan White Cement IV Air Freshener by FRSH Airs
4. Levi Maestro's Becomb "Infinity Piece". It's not a watch, representing that time becomes irrelevant when you are doing what you love.
5. RIRI M8 Gold 7 inch Zippers. As featured on our FW13 Joggers... coming soon.
6. Premium Co 18K Gold Micro Jesus Piece. This is the original piece that sold out, but Davin is a perfectionist & has a new, improved, and highly detailed piece releasing soon, along with a plethora of accessories.