Snaps | Nike x UNDFTD AIR MAX DAY EVENT

Thank You Nike & Nike Sportswear for inviting us to be apart of #AIRMAXDAY

LOCATION:  UNDEFEATED LA BREA

Post By: Mateo

3.26.14 | NIKE AIR MAX DAY

“March 26, 1987, marked the release of the Air Max 1 and with it, a revolution began. In the form of a literal window to the sole, the invisible became visible and Nike Air cushioning forever changed how Nike designed running sneakers. Twenty-seven years have passed, visibility has increased, the legend has grown, and the time to celebrate has arrived. 3.26, the day that started it all, marks the celebration of an experiment turned icon. To kickstart the festivities, a limited edition Air Max 1 will be released to usher in a new tradition.” - NIKE

About 5 weeks ago, Nike Sportswear sent me an email along with a couple other friends stating that Air Max Day was among us & I was chosen to design my very own 1 of 1 Airmax for International Nike Air Max Day.  Of course getting emails alone from Nike was a dream come true but to be able to design a shoe from Nike as a gift was nothing short of a blessing.  The shoe came in yesterday, just in time for Air Max Day along with an invite to the Private Event with UNDFTD.

Of course the process takes a couple weeks to develop a special design with the lowest of minimums in the color, one pair.  My deadline to come up with my perfect Air Max 90 was a mere 48 hours.  This is what I came up with, A Solar Nike Air Max 90 with Hyperfuse technology, black swoosh/ accent details, & an translucent "glow in the dark" sole.

I was more than pleased seeing my digital masterpiece come to a reality as I opened the box.  The best part is the "DYNT" on the back.  Today is 3.26 make sure you hit the streets in your favorite pair of Air Max.  Thank you Alero & Rachel for making 3.26 historic in my books....

#AIRMAX

Post By:  Mateo B

DYNT | 3rd Anniversary Film Trailer & Event

DYNT International | 3rd Chapter Anniversary Short Film Trailer. from HWPO on Vimeo.

The end of December not only wraps up another great year for us, but it also marks the leading into our 3rd year of business.  We haven't brought you as many visuals as we normally would this year due to a lot of transitions & moving.  Now that we are settled in Downtown, we present the trailer for our 3rd Chapter Documentary.  To kick it off we will be celebrating this Tuesday at Emerson Theatre in Hollywood, come join us.  We have a lot in store for the next month so stay tuned. 

12.17.13

7080 Hollywood Blvd

Los Angeles, CA 90028

9p-2a

Snaps | Yeezus Pop Up Shop

It's NO question that Kanye West has been a major subject of the media this past year.  Well his tour has kicked off and made it's way to our home in Los Angeles.  We were blessed to be able to attend the second showing, unfortunately the camera couldn't get past the metal detectors & heavy security at the Staples Center.  But the show was a visual experience that will never be forgotten.  The next subject would be the Tour Merchandise, I got a chance to stop by the Yeezus Pop Up Shop to get a more detailed look & pick up some memorabilia.  Yeezus himself, collaborated with Wes Lang, renowned artist known for doing The Grateful Dead artwork & a huge portfolio that goes way past just that.  Needless to say, Kanye's merch even caused controversy within the media.... but I think they are taking it a little too far.   Your chances of stopping by the Pop Up are over, it was only in existence for less than a week.  

Enjoy some photos below:

FIN

Fear of God | Final Summer Delivery

A few weeks back Mateo worked along side of Fear of God's team to produce a editorial video for their Final Summer Delivery.  The project was directed by Ceeje & Jerry, shot by Dexter Navy, with Gryphon O' Shea modeling the pieces.  Head over to the Fear of God Site for more info.

Snaps | Summertime pt.1

Summer is slowly winding down and our favorite season is right around the corner.  This summer was very eventful & full of progress with the brand, friends, & familia. So as summer comes to an end, take a look back at some of the stuff we captured over the time.