Thursday, March 29, 2012

Spring 2012 Now Available Online!


Our Spring 2012 Online Release is now live, head on over to our Online Shop & take advantage of it early before everything is gone. It well be sent out to retailers next week, we will keep you update!

Tuesday, March 27, 2012

DYNT Spring Lookbook Shoot | Behind the Scenes

We were blessed to have not 1, but 2 "Behind the Scenes" Videos for our Lookbook Shoot this past weekend. What makes it even better is, I didn't even have to edit it! We decided to do things a lil different & shoot our lookbook in a closed studio, & focus more on the product & individual style. I guess that worked out perfectly considering the rare California downpour that hit Sunday Afternoon. The Lookbook was shot by your's truly which made it a little difficult to shoot a behind the scenes video. The video above was done by Demetrius, he hit us up this past week with his portfolio & what was most impressive is the kid is still in High School. You will catch some more videos from him from time to time with DYNT.

This video above was done by our boy AC, if you follow us, you may remember him as a intern from last summer. The kid is definitely dedicated, he has returned this year to make even bigger moves with us. He is learning film, & for his 5th video, this came out pretty good.

We would like to thank our models, Justine, Erika, Rob, Twan, Gee, Kam, & Dilla for the great times & work that they put in to help us get this lookbook together.

DYNT Spring 2012 | Diplomats Collection Vol. 1


DYNT unveils their Spring 2012 First Delivery Lookbook offering an array of pieces including a capsule inspired by The Diplomats. The Diplomat Collection includes catchy graphics with inspiration honoring the likes of Juelz Santana, Camron, & Jim Jones. We have had a couple people ask us, "Why Dipset"? Well the answer is simple, Me & Weez both came up as some fans of the Diplomats, They were definitely a group of individuals we could relate to. When it comes to being yourself & not giving a fuck, Diplomats were a perfect fit in conjunction with the "Do You, Not Them" lifestyle. So we decided to pay homage to one of the most iconic & influential hip hop groups in the late 90s & early 2000s that still are making moves in the present over a decade later. The complete first delivery includes logo & graphic tees, raglans, along with outerwear, and headwear. It will be releasing Online on Friday at Midnight EST. (That's Thursday night at 9pm for the west coast & Midnight for the east, just in case you are confused).


Post by Mateo

Sunday, March 25, 2012

Diplomats Capsule Releases This Week.

The much anticipated release of our Diplomat's Capsule within our Spring Collection Releases this upcoming week both online & selected retailers. Make sure you get your hands on your size before they are gone!

Tuesday, March 20, 2012

DYNT Spring Delivery 1 To Release Next Week


Our Anticipated Spring Release is right around the corner, the only place you can catch some previews of the new collection at the time is via Instagram, which this photo was pulled from, go ahead and follow the crew; @DYNT, @MateoDYNT, @WezzieDYNT, @Chumpion @AngelDYNT, @NickDYNT

Snaps | Melloe on Melrose

IMG_5142 copy

This past week we dropped by to see our very own mentor & big brother, Melloe Won. Who has been making some big moves at New Era's newest addition. Located right where the BAPE store once resided on California's very own, Melrose Ave., you can find the recently opened New Era Flagship Store. If you have never taken a trip down Melrose it is an internationally renowned shopping, entertainment, & dining destination. It used to be "THE SPOT" before it's cross street block became the most iconic destination for the "Streetwear" industry, better known as Fairfax.

IMG_5117 copy

Melloe has held us down since the day we first met back in 2010, He knows just about everyone & everything about this industry. He also has a brand of his own, Labels!

IMG_5133 copy

The New Era Store looks great! They have expanded to more than just hats, now they make a lil bit of everything. You may have seen a lil cameo of the shop from the VIP Opening a couple months back that showed up in our 2011 Recap Video.

IMG_5128 copy

IMG_5130 copy

IMG_5129 copy

Melloe is definitely one of the hardest working dudes we know, he has a lot of big plans & he makes them happen. We have worked together numerous of times & no matter what he still will let us know what's real, he definitely gave me a nice reality check when we chopped it up.

IMG_5132 copy

Couple of iPads to play with on the backside of the cash wrap.

IMG_5137 copy

Left them with this....

New Era LA
8001 Melrose Ave
(323) 782-1280
Mon-Thurs 11-7pm
Fri-Sat 11-7pm
Sun 11-6pm


Friday, March 16, 2012

Storm is rolling in....


I'm sure that when you think of California, the last thing that would probably come to mind is snow. Well, there's a few spots that get hit with some solid amounts out here. This weekend our 2 closest resorts, Big Bear & Mountain High should be expecting 3 days of snowfall! We will definitely be headed to both this upcoming week, hit us up let's ride sometime.


This is my first season picking up snowboarding but our Sales Director Chase get's down in the snow. We want to wish him & Will the best of luck this upcoming week, they are gonna be headed up to Mammoth for Oakley's Shop Challenge. I've managed to pick it up fast with my skate backround & his instruction, here's a montage we put together of some random sessions with our boy Will.

If you are ever riding at Mt. High or Bear & see us up there, say what's up.


Post By Mateo

LAX2JFK New Website Up!

Picture 4

Our homies over at LAX2JFK have released their new website, make sure you drop by & support the homies.

Thursday, March 8, 2012

Production Shit.

IMG_4714 copy

With Spring Release right around the corner, we also have been gearing up for Fall, let's just say we have some big plans in store.

KONY Controversy ... To Donate or Not.

We have been getting a lot of questions about if we gonna make a "KONY" T-shirt to sell, the answer at this point in time is a no. We just learned about this yesterday so we choose not to fake the funk and say we are some social activist, & try and make some cash. Instead we chose to dig a lil deeper & actually see if the money will even make it there or be a good idea at all. You should read both sides before you jump to conclusion, you might be donating money where a mere 10% of it is going to UGANDA where the rest is in some dudes pocket.


By Alex Miller

So you probably woke up this morning to discover that something called Kony 2012 had taken over the internet. In case you haven't worked it out yet, Kony 2012 is a film produced by the charity Invisible Children, raising awareness about the child soldiers of Uganda. Since it was released on YouTube on the 5th of March, it's been viewed several million times. Here it is:

And that's good, right? Joseph Kony and his Lord’s Resistance Army abduct children and convert them into murderers. They've been doing it for years and it's good that someone's trying to raise Kony's profile so that American politicians might be forced into doing something about this endless tragedy, right?

Well, it's more complex than that. You might have noticed that when ANYTHING happens on the internet, there's always someone waiting to crap all over it. Sure, quite often they're crapping all over teenage girls by calling them sluts, but every now and then they'll take a big shit on something that deserves it, like SOPA. Basically, if there's something humans like, there'll be a bunch of other humans who hate it.

Well, predictably, some are shitting on Kony 2012. I'm sure those behind the film and the charity would just brush criticism off as thoughtless cynicism. After all, once something is so big that Rihanna's tweeting about it, some people are going to be suspicious, jealous and try to ruin it, no matter what. Some chumps are just contrarians, right?

That said, here are some of the major criticisms of Invisible Children and Kony 2012.

Criticism #1: Invisible Children is a financially questionable organisation.

These figures have been circling.

It's impossible to understand everything about Invisible Children's motives by analysing these figures alone. Eighty-nine grand does seem like a sweet wage, but does that matter so much? That its expenses are high compared to its revenue isn't too surprising, either. The Kony 2012 manifesto is to raise awareness. People are donating to raise the profile of the Ugandan plight, and, overnight, thanks to a film on YouTube, millions more people were made aware of it. Success, then.

Criticism #2: Invisible Children is not financially accountable.

According to some of the internet, Invisible Children refuses to co-operate with the Better Business Bureau – an organisation that investigates the ethical nature of companies.

Also, according to the Charity Navigator (a website I was unaware of until today), Invisible Children is unimpressively transparent.

Criticism #3: Invisible Children lies.

According to an article published by the Council on Foreign Relations:

In their campaigns, such organizations [as Invisible Children] have manipulated facts for strategic purposes, exaggerating the scale of LRA abductions and murders and emphasizing the LRA's use of innocent children as soldiers, and portraying Kony -- a brutal man, to be sure -- as uniquely awful, a Kurtz-like embodiment of evil.

Criticism #4: Invisible Children wants to flood Uganda with weapons.

OK... This is a picture of Jason Russell, Bobby Bailey and Laren Poole, the filmmakers who founded Invisible Children and made Kony 2012.

Invisible Children filmmakers pose with officers of the Sudan People's Liberation Army on the Congo-Sudan border during failed peace talks between the LRA and the Ugandan Government, April 2008. Photo by Glenna Gordon.

Oh dear. Bad idea, guys. I mean, don't get me wrong, if VICE ever see fit to send me to somewhere like Congo, the first thing I'll do is get a Facebook picture of me with a gun. But then I'm not lobbying for the Sudan People’s Liberation Army (who, I'm informed, have been accused of rape and looting) to be armed by America.

I'm not an expert, but isn't the history of arming one group of guys to go and kill another group of guys in some far away country nearly always a really shitty idea? Doesn't it lead to ethnic cleansing, extremism, revenge, tribal conflict and general misery? Maybe not, as I say, I'm no expert.

Criticism #5: Invisible Children is staffed by douchebags.

Now when I first watched the Kony 2012 video, there was a horrible pang of self-knowledge as I finally grasped quite how shallow I am. I found it impossible to completely overlook the smug indie-ness of it all. It reminded me of a manipulative technology advert, or the Kings of Leon video where they party with black families, or the 30 Seconds to Mars video where all the kids talk about how Jared Leto's music saved their lives. I mean, watch the first few seconds of this again. It's pompous twaddle with no relevance to fucking anything.

However, the central message – stop this cunt Kony killing and raping innocent children in their thousands – is a very powerful one. So I looked beyond my snobbery.

But, maybe I was wrong to. Chris Blattman, who's an Assistant Professor of Political Science and Economics at Yale, wrote this blog about Invisible Children, effectively just calling them twats. He starts by dissing their "hipster tie" and cowboy hats, before moving on to accuse them of being post-colonialists.


So, now I'm in a bit of a quandary. I'm worried that the real reason I went to seek out the downsides of theKony 2012 phenomenon was simply because I'm a snob who enjoys bursting people's bubbles, and because I find the promotional film they made for it embarrassingly produced. What a horrible reason that would be to ignore a charity.

The film Kony 2012 began because the filmmakers went to Uganda and met a young boy so traumatised by his experiences that he was contemplating suicide. Confronted with the grotesque reality of the atrocities, the Western filmmakers did what I hope I'd do, and resolved to help. No matter what. With that in mind, does it matter if they get paid well? Does it matter if they massage the facts? Does it matter that their charity isn't completely accountable? Does is matter that they're naive prats who think it's the white man's job to save Africa? Or is that all just pompous hypothesising by Westerners with enough freedom, information and education to look down on a simple, kind act?

Isn't it better to just stop criticising and start helping children in need? Or is that the kind of blind interventionist attitude that throws countries like Afghanistan into very, very long wars?

I don't bloody know. Soz.

(Thanks to all the blogs and people on reddit that I ripped off, BTW.)

Follow Alex on Twitter: @terriblesoup

To get involved with Kony 2012, click here.

For more information about why you SHOULDN'T donate to Kony 2012, click here.

If you're in the mood for more horrible tales about people getting hurt in Central and Eastern Africa this lunchtime, why not check out these:

The VICE Guide to Congo

VICE News: Inside Sudan

Wednesday, March 7, 2012

Event Recap | Black Scale x ASAP ROCKY

IMG_4941 copy

Many of you may not have known, but that photo that ODB remake photo with ASAP Rocky for Black Scale that has been floating around was taken by our very own Creative Director, Mateo. Last night Black Scale released the print on a t-shirt along with other ASAP tour merchandise at an in-store event & meet & greet with the ASAP Camp.

IMG_4719 copy

The line for this resembled last weeks TH x G-Shock Party, it went all the way down La Brea & a lot of people never made it in. Check out some pictures below:

IMG_4750 copy

IMG_4728 copy

IMG_4734 copy

IMG_4741 copy

IMG_4754 copy

IMG_4758 copy

IMG_4784 copy

IMG_4791 copy

IMG_4796 copy

IMG_4808 copy

IMG_4823 copy

IMG_4825 copy

IMG_4834 copy

IMG_4858 copy

IMG_4863 copy

IMG_4870 copy

IMG_4906 copy

IMG_4873 copy

IMG_4908 copy

IMG_4945 copy

IMG_4920 copy

IMG_4937 copy

IMG_4971 copy

IMG_4960 copy

IMG_4964 copy

IMG_4952 copy