Finding genuinely good people in this industry can be difficult at times & collaborations have been watered down. Whether it's a good business move or not, after learning from past experiences we believe solely in genuine collaborations with people we fuck with.
We discovered Premium Co on Instagram, exchanged words, contacts, eventually swapped product, built a friendship & respect for these dudes. Premium has created a variety of Jewelry & Accessories that are very relevant & essential in 2013. This was one of the first pieces that caught our eyes, The solid 10k gold, or 18K Gold Plated Micro Jesus Piece is pretty unique. Accessories has been a growing market this year, it's only right that we do something we haven't got a chance to do yet.
Davin & Tyler have a very unique story behind their company, would you believe that they said MAGIC was the first time they legitimately hung out. Davin is from D.C. & Tyler is from Kentucky, even more complicating, their product is manufactured in Florida. The thing I like most is they actually work with solid golds, full 18k gold plating, & genuine leathers. We previewed some of their newer product which Davin has focused even more on the detailing in each piece.
This past week in Vegas we got a chance to meet up face to face with the Premium guys and share our story to them. What was supposed to be a brief talk turned into a a full on meeting & collaboration prep.
The DYNT x Premium Co Capsule Collection will consist of a collaboration jewelry piece, ready to wear piece, & accessories. Look out for previews to surface around the end of summer.
FIN
Post By: Mateo
Additional Photos By: Darnell
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