We Forgive Those Who Don't Know | Suanny Serpas For DYNT

When we design product, almost all the product are direct reflections of life experiences with our brand that everyone can relate to.  With the red "We Forgive You" Coaches Jacket releasing in our SS13 first delivery, it's the perfect time to elaborate exactly why we made this jacket. What better way to share the story with some visuals from our beautiful friend, Suanny Serpas.

The back of the jacket boldly states "You Don't Know Shit." When we started this brand it was actually a rebranding of a previous brand that fell apart. There was a lot of people who came and went & a lot of different reasons why. There was numerous different stories that went down and a lot of truths left out.  So we decided to send a message to those who judged without the truth presented or even "knowing shit" about the background of this brand.  People are quick to judge what they don't know, quick to believe what they hear, & easily influenced by "hearsay."  

"Forgive the Ignorant"... It is our job not to care about being judged, so the front of the jacket reads "We Forgive You".  We don't have to justify shit, we just keep working & growing.  We designed the jacket so it can be relatable to everyday life, everyone goes through similar circumstances.  We let our work speak the truth.  Just live your life... There is a special place for those the judge & don't know.

Now enough about the jacket, let's talk about the woman that is wearing it. This is Suanny, I first met her on the set of a Black Scale Shoot last year, her hair was much longer & darker back then.  She recently cut her hair short to donate it for a good cause.  We also just recently found out that we had more in common than we knew, Suanny is also Honduran.  When I introduced her to the brand she instantly believed in our vision & became a real supporter & even better extended family member, enjoy some photos below: 

"Culture is everything to me... Values, faith, & purpose is what I live for.  I die for loyalty and truth.  In a room full of sham faces, vanity, and materialism; I've learned to stay true & rise above false idols." 

-Suanny Serpas

Fin

Photos By: Mateo Berry

Additional Styling By: Gilbere Forte

Model: Suanny Serpas

   

The Scenes Behind.

Now that the Thanksgiving & Black Friday crazed has died down, we can recap our lookbook and give thanks to all the people that were involved with our Fall/Winter lookbook.

This Mike, by the looks of all his proofs for the lookbook you could have sworn he's a natural model, but this was his first time.  Don't be fooled tho, if you go follow him on Instagram (@skinnygirlpapi) his title says he's a professional Instagram model.  "Selfies" ALL DAY!





This is the beautiful Danielle Jocelyn, she's been representing our brand for quite awhile now.  She looks familiar you say? Thats probably because her modeling career has taken off this year or maybe you've seen her cameo's/features in a couple major music videos such as Pac Div's "Posted", & Frank Ocean's "Pyramids".  Follow her on Instagram (@DanniiLyn).



Justin Hudson better known as "Jhud" is an IE Native that has started a new movement called #1LoveIE - "Together as 1 we create peace , love and unity for every community around the world starting from the IE" . He's constantly on the move making moves and is a young cavilier which is VERY RARE to see these days. (@infamousjhudson)




Gabe shot the "behind the scenes" footage we edited at the top of this post, he is part of our extended fam. He also just launched his contemporary garment line entitled, Masinas LA.
Follow him for more (@Gmasinas).






Anf & I go back... way back, we came up skating together around the same skate crews.  I would have never thought we'd end up in the same industry outside of that.  He works with Quiet Life & is part of the infamous Bent Life Crew. This dude is the epitome of "Hesh," so when you catch a flick of him wearing some coke white Air Force 1's, just know it's rare. He's also quite the ladies' man on instagram, check him out (@QuietlifeAnf)



BTS | DYNT F/W Lookbook Shoot from HWPO on Vimeo.

John Hick's, our talented rider slipped out without getting caught on cam, but he was present and shot behind the scenes footage that can be seen above, Thank you John.


FIN.

Post by: Mateo

Quick Minute with John Hicks

Quick Edits | A Minute with John Hicks from HWPO on Vimeo.

Last week we met up with our boy John Hicks, at the age of 18 this kid is making major moves on his bike & with his cameras.  We met to catch up and go over the new season, including working on some visuals & promo for his sponsorship.  Make sure you follow him in Instagram (@AyoJohnHicks) He's everywhere!

Events | Danni Rouge Create Yourself Release

Danni Rouge has released her new EP to the world entitled, Create Yourself.  A release event will go down on the 18th, make sure you drop by & show her some love.   Her EP is directly downloadable on her website.  

DYNT Kids

We had a few of our younger followers at the shop, so I took my camera out and chilled with them for a little. These kids are something else.lol It's amazing to see how our youth are growing up these days. To everyone who is reading this, I'm planning on making video's on individuals, every friday. So if you happen to be in the area, stop by the shop and let's get creative.

Do You Not Them

- Travis

Prospects | DYNT Interns Introduced

Yesterday night we had a chance to meet with the interns that made the cut for this season for everyone to get acquainted. All of our interns impressed us with top interviews, resumes, and portfolios & proved that they are ready to work with us. Let's see if they can make an impression.

Check them out below:

Tony is also a intern at a local bike shop, so if you ever need bike work he's your dude.

Alejandra just graduated FIDM San Francisco for visuals.

Dylan is a driven kid who recently relocated back to the area, he told us in his introduction that he likes "Interracial Porn"... a lil too comfortable already eh?

Paige knows how to work a camera quite well & is driven.

"AC" is from Long Beach, he said the drive is no problem... thats dedication.

Welcome to the Team Sammy Burro

Sammy is a local fixie ripper, his dedication to riding is crazy! He shows up at the shop once a week to show us his new scars, burns, etc. He is a perfect addition to our team.

Individual l Brandon Groves

HWPO presents "DYNT Individuals" A series of randomly selected friends & supporters.

Brandon is a member of Travis's car club the EuroJerks. We randomly choose him because we were recently up in the mountains and just seen his car. Really, so we took his car up to Mt. Baldy and put this together. The end gets really funny, tell us what you think...

Vol. 3 Brandon Groves "08 Gti